Design for Behavioral Change

During the COVID19 pandemic, it soon became clear that it was wise to keep distance from people in public indoor spaces such as supermarkets, in order to limit the spread of the virus. However, it also turned out that this kind of behavior was very unnatural for people, and that it was difficult for them to be consistent.

In this course, my group and I, using the state of the art in behavioral change design, have developed a number of concepts that could support people in keeping their distance from each other. After evaluating these concepts, we then further developed and tested a concept that used lights on shopping baskets to indicate a correct distance through user tests.

The course showed me how we as designers can work to help people change their behavior for the better. Besides this, I found that some ideas and ways of thinking could become useful when managing people as an entrepreneur or leader.

#U&S #C&E